McKinsey & Company
EventBrite
Commodities
Raw Materials Unprocessed
Goods
Processed and Prepared
Services
Delivery of Goods
Stage
Your Customer Experience
Guide Transformations
Make the offering individual
Millennials, America’s largest generation by population, are soon to enter their earning prime. With a majority of this generation now in the workforce, they currently command an estimated $1.3 trillion in annual consumer spending. Where will this generation direct their wallets? Eventbrite’s nationwide research of millennials (defined as Americans born 1980-1996, now ages 18-34) conducted by Harris, reveals this generation not only highly values experiences, but they are increasingly spending time and money on them: from concerts and social events to athletic pursuits, to cultural experiences and events of all kinds
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